Clarence Property Group and the Wallum Development: What You Need to Know

In the heart of the Byron Shire, the proposed development of a rare coastal ecosystem known as Wallum by Clarence Property Group has sparked heated community debate. Who are Clarence Property? What exactly is being proposed for Brunswick Heads? And why are locals so fiercely protective of this patch of wildflowers and wildlife? Here’s what you need to know.

Who Is Clarence Property Group?

Clarence Property Group is a Northern NSW-based property developer with a portfolio that includes residential communities like Casuarina Beach, EPIQ Lennox Head, and Yamba Quays. With a focus on regional development, they’ve built a reputation for large-scale, master-planned estates across the east coast of Australia.

While they position themselves as environmentally considerate, recent proposals for the Bayside Brunswick Heads site — known locally as Wallum — have drawn concern from environmentalists, Traditional Owners, and local residents alike.

What Is the Wallum Development?

The name “Wallum” refers to a unique, endangered ecosystem found along the east coast of Australia, particularly in low-nutrient, sandy coastal soils. Wallum heathland is home to an incredible diversity of plants, wildflowers, birds, frogs, and other native wildlife, many of which are now threatened due to urbanisation.

The proposed development at Brunswick Heads, named Bayside, would include 123 residential lots and medium-density housing over a large portion of this pristine site. Clarence Property has stated that they will retain 18 hectares for conservation zones but that is bull, the bits they are retaining are not allowed to be built on anyway!

What Locals Are Saying

  • Environmental Concerns

    Residents, conservationists and ecologists warn that development of the Wallum ecosystem would destroy critical habitat for native species. The site contains old growth trees, wildflower-rich heathland, and is part of a wildlife corridor for species like the Wallum sedge frog and local koalas.

    Although the community funded application for a permanent injunction was dismissed in the Federal Court of Australia in September 2026, the case did not dismiss the value of the animals living here.

  • Cultural Significance

    Wallum is not just ecologically important, it’s culturally significant to local Aboriginal people, with deep connections to Country. Community members have raised concerns about the lack of cultural heritage studies and consultation.

  • Community Impact

    The development is seen by many as an imposition on a quiet coastal village. Concerns include increased traffic, pressure on local infrastructure specifically the damaged stormwater system, and the loss of community access to natural spaces like Simpsons Creek.


Press play on the video below to hear from Bayside residents

How to Stay Informed or Get Involved

Wallum is more than just land, it’s a living, breathing ecosystem and part of the identity of Brunswick Heads. As Clarence Property pushes forward with its Bayside development, the community continues to raise its voice in defense of biodiversity, culture, and connection to place.

If you care about the future of Brunswick Heads and want to protect our natural heritage, stay informed, speak up, and share this website.

To stay informed or get involved:

  • Follow Save Wallum Facebook Group for the latest information on events and actions plus to ask any questions.

  • Write a Letter to the Editor of your local newspaper to spread the word.